Focus on what you do best and let EWS do the rest
Do people feel comfortable when they arrive at your Website on mobile? Or do they feel like leaving before they even start looking!
Is your site easy to read and navigate from a phone or tablet? Or are you making your customers pinch to find the information they need?
Mobile Marketing is a more complex type of app advertising. Its evident that web mobile is a buyer's favorite choice. YellowPages and radio are dead.